This was a solo project, working alongside the CEO of Rocket to quickly create a responsive site that offered an engaging experience to prospective clients. Our research consisted of a competitor analysis where we created a feature map to discern what competitor sites offered and possible areas we could improve upon the competitors.
Below you can see some of the results from our analysis.
Once we'd decided on the key features and functionality of the website I moved on to prototyping the structure and the layout of the website. Having the key information readily available and presented in a meaningful sequence was paramount for conversions and during this part of the process I worked closely with the client constantly refining and iterating my ideas.
We used best practices, from having optimised websites for conversions in the past, and also elicited feedback from customers to ensure the design was optimised for our target demographic. In the end we decided on a simple, yet impactful structure and design that focussed on presenting key information without presenting too much choice or ambiguity.